Lunaire, named for the moon, is a high-end dining experience, serving French cuisine in a moody, forest-inspired atmosphere. The concept of the restaurant is centered around nurturing creativity and hospitality, so the design of elements is meant to reflect that.
A fictional cold brew design (because I will always be able to tell you the number of cups I have drank on a given day). The design is inspired by the quirky personality of Portland, Oregon, and incorporates a hand-drawn expiration dates to guarantee freshness and transparency.
A collaboration with Madelyn Wischmeyer and Cleo Sansing.
This microsite was created as the final aspect of our Dig Days of Summer campaign, giving the brand the opportunity to have a digital touchpoint exclusively dedicated to the Dig Inn Farm.
The site is optimized for both desktop and mobile viewing, with content being updated weekly as the produce being harvested changes. The content is intended to be very interactive, allowing visitors to ask questions and receive recipes from the farm. The design uses brand colors but diverges from the traditional brand typefaces in order to give the viewer a distinct experience of the farm.
Site designed & built by Ashlyn Stewart - Photography by Nico Shinco - Creative Strategy/Copy by Ali Francis - Video directed by Jarod Taber
The Digest is a bi-weekly newsletter, bringing a lifestyle element to the Dig Inn brand, and an opportunity to learn what our audience is interested in by A/B testing and tracking click through rates.
Before the creation of this newsletter email communications from Dig Inn were limited to only when we had an event/campaign to share. This shift to an editorial-style newsletter allowed for a more creative expression of the brand, and the opportunity to learn what events and content interested the audience. By tracking clickthrough and open rates these newsletters became educational in what design and content resonated with our customers most. This project informed the design decisions made for the Dig Farm Microsite.
Design by Ashlyn Stewart - Photography by Nico Shinco - Creative Strategy/Copy by Ali Francis
A window installation put up before opening in Tribeca, meant to convey brand values and give a sneak peak through the cutouts into the construction of the restaurant. This was the first Dig Inn in this neighborhood, and the introduction of the brand was meant to cater to the many families that live in the area.
This Nonni’s Biscotti package redesign was inspired by Italian tile patterns and signage. The combination of hand drawn tile patterns and elegant type design creates a sophisticated feel for the package design, and the bold color palette would make the packages pop on a grocery store shelf.
One of my favorite courses at ACU was printmaking. Creating rich textures, and thinking through the layers needed to convey an image presented a unique challenge. Incorporating handmade elements into my digital work is something I have used to bring authenticity and originality to my designs.
This set of photos was taken during my trip to England and Italy with the ACU Art & Design Department. By studying the history of street photography we practiced viewing the world in a new way and to capture the everyday lives of people in beautiful ways.